Construction Management Software, ProEst Takeoff

Identity & Packaging

Construction Management Software (CMS) approached us with one thing in mind— to launch its latest line of construction estimating software. We worked closely with CMS to develop a new brand essence and visual identity system. All pieces were developed to position their main product “ProEst” as the industry leader.

We created a visual platform using type and color as the main product identifier as well as developed product logos, category icons, identity & stationary system, color palates, typographical guidelines, product packaging, sales collateral, trade show graphics, advertisements, banners, and a fully-integrated website.

Team Credit:
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

WORK PROVIDED
+  Advertising Campaign
+  Design Consultation
+  Digital Media Development
+  Logo & Identity System
+  Product Label System
+  Product Packaging
+  Sales Materials
+  Website Design and Development