Los Angeles Foundation on Aging (LAFA) came with a mission — to build a lasting brand foundation and provide a launching pad for there organization to improve the quality of life for older adults and their families within the city of Los Angeles. The mandate was clear: give visual expression to this worthy cause. Working with the Executive team and LAFA’s project coordinator who provided the market research, logistical requirements, and organization support, we laid the groundwork for a strong rebranding.
We delivered a unique typographical design for the logo and the project closed out with a visual identity system, color palette update, brand usage guidelines, and a fully-integrated website providing visitors with detailed information about the organization and online donation opportunities.
MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (art direction and design)
Steve Stadwiser (website development)
+ Logo & Identity System
+ Website Design and Development