PatientSafe Solutions

Identity Reinforcement & Product Launch

We originally kicked off our relationship with PatientSafe Solutions (PSS), named one of Wall Street Journal’s Top 50 Venture Capital-Backed Companies in 2011, through a website development project in partnership local creative group Bulldog Drummond. Bulldog was responsible for the website design and we provided the website development, including: interactive consultation, site wide template development, and custom programming. The website launch was a first phase milestone in the rebranding of this San Diego based company focused on patient safety.

After the website launched we re-engaged to support the product launch of PatientTouch, a handheld, pocket-sized technology that operates on Apple’s iPod touch® platform, developed by PSS. The device is designed to help hospitals ensure accurate clinical decision making, reduce preventable errors, and improve hospital compliance. Through internal reviews with PSS’s marketing department the product launch encompassed ongoing website support, email marketing campaigns, product photography, event literature, sell sheets, announcements, and tradeshow graphic support. Upon completion of the product launch we managed ongoing workflow that included creating new internal document templates for PSS’s PowerPoint presentations and Word Documents for internal usage.

 

Team Credit:
Bulldog Drummond (contract partner)
Fabrizio Scippa (creative and design)
Cody Small (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)
Paul M. Bowers (product photography)

WORK PROVIDED
+  Brochure and Collateral System
+  Design Consultation
+  Direct Mail
+  Photography Art Direction
+  Sales Materials
+  Standards-Based XHTML/CSS/Wordpress