From the Las Vegas strip to the San Diego shore, the expansion of The Geary Company has made its mark within the creative industry for more than 4 decades. For this project, the goal was to merge Geary Advertising and it’s newly launched digital side Geary Interactive, into one package. With this many creative minds collaborating on a project, it was a sure bet that we would develop a strategic plan for blending these two distinct personalities and disciplines.
Geary Company Advertising’s rich and compelling history includes such notable highlights as providing promotional support for The Rat Pack to advertising campaigns developed for the launch of Star Trek The Experience. Add in Geary Interactive’s fresh approach to online marketing, web development, eCommerce, and social media and we had ample material to build a visual and verbal presentation packaged under one name.
Using Geary Company Advertising founder Richard Geary’s signature as a hallmark, we gave these agencies one consistent voice while maintaining a distinct identity for each. The final deliverables included a visual identity system, custom illustrations, two corporate brochures with capability inserts, and a presentation packet that carries it all.
John McKusick (concept development)
Jorge Naranjo (character development and illustration)
+ Design Consultation
+ Marketing and Sales Kit