Construction Management Software, ProEst Takeoff

Brand Identity, Packaging & Product Launch

Construction Management Software (CMS) approached us with one thing in mind— to launch its latest line of construction estimating software. We worked closely with CMS to develop a new brand essence and visual identity system. All pieces were developed to position their main product “ProEst” as the industry leader.

We created a visual platform using type and color as the main product identifier as well as developed product logos, category icons, identity & stationary system, color palates, typographical guidelines, product packaging, sales collateral, trade show graphics, advertisements, banners, and a fully-integrated website.

MHC TEAM
Marc Hedges (design, and project management)
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

WORK PROVIDED
+  Advertising Campaign
+  Design Consultation
+  Digital Media Development
+  Logo & Identity System
+  Product Label System
+  Product Packaging
+  Sales Materials
+  Website Design and Development