American Academy of Pediatrics, Healthy Development Services (AAP-CA3, HDS)

Identity Renovation

HDS, AAP-CA3 provides countywide coordination and support to the First 5 Commission of San Diego’s Healthy Development Services projects. Our engagements have included on-going brand and marketing initiatives supporting their mission to provide health-oriented services to families with children ages 0-5 living in San Diego County.

Some of the highlights include the design of a presentation folder used to package organizational information and grant proposals. The custom folder set a new tone for HDS, AAP-CA3, by providing a visual edge over its competitors. Using the existing AAP logo and identity guidelines, we remained true to their image yet pushed the design towards something unique and memorable. It was so well received, they asked us to update their business card design to reflect the presentation folder. We have also created staff identification badges, office signage, and educational and program materials.

Team Credit:
Aaron Serafino (staff photography)


+  Brochure and Collateral System
+  Design Consultation
+  Environmental/Signage
+  Photography Art Direction
+  Sales Materials