Pappalecco Italian Restaurant

Identity Renovation

Our introduction to Pappalecco came from a lunch recommendation. We had a wonderful lunch, enjoyed the personal service, and topped it off with an refreshing Affogotto. Pappalecco “is an Adventure Through the Truth of Italy”, Food, Culture, Art, Style… Essences of Italy.” Our relationship with Francesco and Lorenzo Bucci started after the brothers had journeyed from Pisa, landed in San Diego’s Little Italy, and made their dream a reality with their first restaurant opening.

Our first project was to design and develop its Website which included the restaurant as well as a unique section highlighting Pappalecco Travel, an exclusive offering of itinerary packages thru North, Central, and Southern Italy. This custom integration features a dynamic javascript map that gives the visitor browsing control throughout the map and the destinations. We closed out the online needs with a WordPress Blog and Enewsletter marketing solution. Working with there existing logo we finalized the brands typography usage, created taglines, and formalized the color palette. We then updated the business card design, created a promotional brochure, new menu, and store signage that included food photography. The deliverables closed with a 12 page brand usage guide. Within 14 months of our engagement and the success of the restaurant and our brand approach Pappalecco opened its second location in Hillcrest.

Team Credit:
Fabrizio Scippa (creative and design)
Cody Small (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)
Aaron Serafino (food and location photography)


+  Brochure and Collateral System
+  Design Consultation
+  Environmental/Signage
+  Logo & Identity System
+  Photography Art Direction
+  Social Media Support
+  Website Design and Development