San Diego Human Dignity Foundation (2003-06)

Event Branding

Over a 3 year period we were awarded the opportunity to create the identity and graphics for the San Diego Human Dignity Foundation’s main fundraising event. SDHDF – is a community foundation dedicated to the benefit of lesbian, gay, bisexual, and transgender (LGBT) people. They fund programs and projects that promote equal treatment, tolerance, wellness, well-being, and human dignity.

In our collaboration, we developed simple but powerful themes to stand as the design and messaging foundation. Each theme required thoughtful artistic direction, relating to the SDHDF’ mission and inviting attendees to have fun while supporting the community. For each event we create a custom logo or word mark with a modular and easy to adapt visual identity system to apply to the various collateral pieces. The illustrations were created by Jorge Naranjo and once completed we then finalized the event invitation, RSVP and thank you card, event program booklet, signage, and assisted with space planning.

Once the theme was crafted, we created a timeless visual experience supporting the benefits of relaxation and taking care of yourself.

Team Credit:
David Contois (contract partner)
Jorge Naranjo (design and illustration)

+  Brochure and Collateral System
+  Design Consultation
+  Event Announcement
+  Illustration/Graphics/Icons
+  Logo & Identity System