Well-Heeled, Inc.

Brand Identity & Product Launch

Well-Heeled, Inc., a premium salon and spa start-up, came to us to launch its exciting new concept; a premium salon and spa for the sophisticated male. In our collaborative process, our team developed two simple but powerful brand messages: ‘It’s all in the Details’ and ‘Be a Well-Heeled Man’. It was essential to have both a clear message and visual identity to guide the multitude of materials we would develop as the salon gained momentum to open its doors. Once a brand message and value statement were crafted, we created a timeless visual experience supporting the benefits of relaxation and taking care of yourself.

The first step was to create a logo and visual identity system. Next was the development of an integrated eCommerce website showcasing spa services, grooming tips, and consumer product sales and purchases. While the space was under construction we finalized the brochures, presentation package, gift certificate, thank you card, exterior signage, and assisted with interior space planning. Our final step was to launch an e-newsletter and advertising campaign to generate local buzz for the grand opening.

Marc Hedges (design and project management)
Fabrizio Scippa (creative director and design)
Jorge Naranjo (design and illustration)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

+  Advertising Campaign
+  Brochure and Collateral System
+  Design Consultation
+  Environmental/Signage
+  Logo & Identity System
+  Marketing and Sales Kit
+  Photography Art Direction
+  Website Design and Development