Manufacturing cast-stone furnishings is a full-time job. Add in custom design, retail customers, interior designers, contractors, and dealer requirements and you have a business that runs 24 hours a day, 365 days a year. When founder Mitchell Brean asked us to assist in the expansion of its marketing efforts, Stone Yard had just expanded its product line to include many contemporary and custom pieces.

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American Metal Filter Company (AMFCo)— a manufacturer with more than 30 years experience making washable metal, air, and grease filters— was being challenged to remain competitive in an ever-changing global market. Tapping into AMFCo’s rich history and heritage as a veteran owned and operated business, AMFCo was rebranded under a new banner. By internal interviews and analyzing competitive research we helped AMFCo define its mission, vision, and values. The new identity system featured a illustrated bald eagle, representing and reinforcing the quality craftsmanship and high level of customer service provided. Re-organization of the product specifications and marketing materials were critical to delivering products to its retail customers, contractors and dealers.

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We teamed with local creative group Bulldog Drummond to assist in the delivery of Easton Sports’ 2005 Hockey Catalog. Our responsibilities included product photography art direction, concept development and design, multiple language layout, and print production of the 80 page catalog. The creative direction followed the client initiative; to promote the latest carbon fiber technology and its application used by Easton Hockey.

The creative includes custom illustrations, color palate development, information architecture (charts & graphs), and typographical guidelines. To close out, we provided graphics and design support for the dealer binders and trade-show booth.

 

MHC TEAM
Marc Hedges (creative director, design, and project management)
Bulldog Drummond (contract partner)
Michael Chinn (creative and design)
Jiela Rufeh (product photography)