Construction Management Software (CMS) approached us with one thing in mind— to launch its latest line of construction estimating software. We worked closely with CMS to develop a new brand essence and visual identity system. All pieces were developed to position their main product “ProEst” as the industry leader.

We created a visual platform using type and color as the main product identifier as well as developed product logos, category icons, identity & stationary system, color palates, typographical guidelines, product packaging, sales collateral, trade show graphics, advertisements, banners, and a fully-integrated website.

MHC TEAM
Marc Hedges (design, and project management)
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

Optimal Nutrition, Inc. (ONI) specialized in the production and delivery of customized organic meal plans, hydration technology, and organic meal replacement bars. Our goal, to create the indentity and brand foundation to launch this new company. Inspired by ONI’s result-driven approach to a balanced lifestyle, we executed an equally balanced approach to its identity. A bold graphic logo and message of ‘Fresh + Organic + Custom’ reflects a strategy designed to appeal to ONI’s athletic and health-minded clientele.

For ONI, we created a logo and identity system, color palates, typographical guidelines, product packaging, sales collateral, advertisements, coupons, vehicle wrap, and a fully-integrated custom website.

Team Credit:
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and illustration)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)