Urban Eats is a community oriented Gourmet Food Truck focused on Fresh Affordable Fare, delivering honest food using as many local ingredients as possible.

Marc Hedges (creative director, design, and project management)
Michael Chinn (creative director, design, and illustration)
Steve Stadwiser (website design and development)


Optimal Nutrition, Inc. (ONI) specialized in the production and delivery of customized organic meal plans, hydration technology, and organic meal replacement bars. Our goal, to create the indentity and brand foundation to launch this new company. Inspired by ONI’s result-driven approach to a balanced lifestyle, we executed an equally balanced approach to its identity. A bold graphic logo and message of ‘Fresh + Organic + Custom’ reflects a strategy designed to appeal to ONI’s athletic and health-minded clientele.

For ONI, we created a logo and identity system, color palates, typographical guidelines, product packaging, sales collateral, advertisements, coupons, vehicle wrap, and a fully-integrated custom website.

Team Credit:
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and illustration)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)