Over the past decade we’ve had the pleasure of working with Neyenesch Printers on a number of projects (theirs and ours). Founded in 1899, still family owned and operated, Neyenesch Printers asked us to help develop a community outreach campaigns (see below).
Neyenesch Printers may be an essential CA business, but they know that they didn’t come this far alone. The support of their clients, partners, staff, and community are all essential components to their success. To commemorate these relationships and the more than 120 years of service, Neyenesch Printers wanted to produce a high-quality printed piece that would be given out as a gift.
Gratitude Is Essential Campaign (Dec 2020-Jan 2021)
We conceptualized a set of six uniquely designed greeting cards that captured the essence of the campaign directive, to demonstrate that ‘Gratitude is Essential’. Unique digital printing techniques were applied that included: Opaque White, Dimensional Clear Coatings, and Metallic Clear Coatings, and all cards were wrapped up in a custom die-cut package. To further elevate the impact of the campaign, we asked local designers Allan Manzano and Michael Osborne to collaborate. They are the creative duo behind the ‘I Am Essential’ mask initiative that launched in the early months of the pandemic, to give needed face masks to essential workers throughout San Diego County and the region. Their contribution added that extra special touch to the collection and more importantly, we came together to support each-other. As with the first campaign, Neyenesch Printers donated to the San Diego Food Bank along with encouraging others to give as well.
“At its heart, ‘Gratitude is Essential’ is about supporting the community that supports us. With this effort, we’re expressing our gratitude for people and causes we care about.” ~ Kandy Neyenesch, CFO/Owner
CAMPAIGN HIGHLIGHTS
The campaign ran for approx. 40 days. Neyenesch Printers experienced a 90% increase in website traffic and Story Analytics increased by an additional 1,500+ impressions (profile visits, website clicks, and replies).
MHC TEAM
Marc Hedges (creative director, design, & project management)
Angela & Cris Noble (WordPress development)
Beth Geraci (copy writer)
Contributing Artist:
Allan Manzano
Michael Osborne
+ Copywriting and Content Development
+ Design Consultation & Management
+ Illustration/Graphics/Icons
+ Package Design & Direct Mail
+ Photography Art Direction
+ Social/Digital Media Deployment
+ Website Development
+ Wordpress