Museum of Photographic Art, San Diego

Exhibition Collateral & Way-Finding System

Despite a strong local presence, when the Museum of Photographic Arts (MoPA) reached out for help it suffered from a strong visual disconnect in its overall image. The inconsistency in MoPA’s image reflected negatively in the organization’s attempt to gain recognition and growth through membership, sales and marketing, and donation channels. The solution for MoPA was built on the organization’s reputation for presenting the full spectrum of the photographic medium.

+  Brochure and Collateral System
+  Design Consultation
+  Environmental/Signage
+  Event Announcement