Over the past decade we’ve had the pleasure of working with Neyenesch Printers on a number of projects (theirs and ours). Founded in 1899, still family owned and operated, Neyenesch Printers asked us to help develop a community outreach campaign (see below) and to assist them with their communication strategy as they transitioned their operations during the corona virus pandemic.
As a qualified essential business, Neyenesch Printers understood the challenging times ahead and the importance of remaining open to provide needed services all while ensuring a safe work environment for their own employees. Our first initiative was to help create the company’s COVID response, delivered by email, to all Neyenesch Printer’s clients and distribution partners. It outlined the safety protocols that they’d follow to protect their employees, supply chain, and customers. We then delivered an outreach campaign that up lifted the community.
Love Your City Campaign (May-June 2020)
As most quarantined at home, the ‘Love Your City’ campaign aimed to spread positivity and remind people of the larger community that they belong to. Once the campaign direction and deliverables were solidified, the project momentum picked up. As the content and landing page were in development, Yomar Augusto, a local designer and artist, created a set of three limited-edition posters, featuring his custom typography overlaid on old San Diego map images. Utilizing social media and email, we drove user traffic to the website landing page that we created. Neyenesch Printers collected the user inquiries and doing what they do best—delivered, high-quality printing, giving away over 300 poster sets and encouraged donations to support the San Diego Food Bank.
“We got people to dream about all of the things they miss and can’t wait to explore once San Diego re-opens”. ~ Steve Burke, VP of Marketing
CAMPAIGN HIGHLIGHTS
The campaign ran for approx. 30 days. Neyenesch Printers experienced an increase in website traffic of approx. 115%. They gained over 30 new Instagram followers and Story Analytics increased by an additional 2,000+ impressions (profile visits, website clicks, and replies).
MHC TEAM
Marc Hedges (creative director, design, & project management)
Angela & Cris Noble (WordPress development)
Jana Dennison (copy writer & social implementation)
Contributing Artist:
Yomar Augusto (Love Your City)
+ Copywriting and Content Development
+ Design Consultation & Management
+ Illustration/Graphics/Icons
+ Package Design & Direct Mail
+ Photography Art Direction
+ Social/Digital Media Deployment
+ Website Development
+ Wordpress