Stitch Marketing & Research lead by Nate Heckman, partnered with MHC to help SGUSA reimagine itself as it made the transition thru early product success. Stitch’s brand immersion workshops covered all aspects of SGUSA’s business, including brand development, production, packaging, marketing and product development. The research captured key points and areas to put focus. From this we developed the creative brief, a document that outlined the initial direction for building the new identity.
We delivered a new logo and identity package that included the tagline creation “Made Ready”. With the foundation in place we then created product labels and packaging, sub-brand logo marks, set photography guidelines, and provided graphic and marketing support for the new product and brand launch.
Marc Hedges (creative director, design, and project management)
Nate Heckman (contract partner, brand research and workshops)
Jorge Naranjo (design and illustration)
BlackBox Productions (booth design and build)