StealthGearUSA™ (SGUSA) designs and manufactures premium holsters for concealed firearms carry. They craft every holster from their hand-built molds for each unique concealment demand. Proven in the field by professionals and civilians alike, their gear is also employed by military units the world over.

Stitch Marketing & Research lead by Nate Heckman, partnered with MHC to help SGUSA reimagine itself as it made the transition thru early product success. Stitch’s brand immersion workshops covered all aspects of SGUSA’s business, including brand development, production, packaging, marketing and product development. The research captured key points and areas to put focus. From this we developed the creative brief, a document that outlined the initial direction for building the new identity.

We delivered a new logo and identity package that included the tagline creation “Made Ready”. With the foundation in place we then created product labels and packaging, sub-brand logo marks, set photography guidelines, and provided graphic and marketing support for the new product and brand launch.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Nate Heckman (contract partner, brand research and workshops)
Jorge Naranjo (design and illustration)
BlackBox Productions (booth design and build)

Vektrex designs, develops, manufactures and markets advanced precision current source instruments and systems for specialized needs of LED manufacturers and the SSL marketplace.  There products include current sources, thermal control chambers, light measurement systems, LM 80 systems, LM 85 systems, software, and accessories.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Doug Hagen (contract partner and marketing director)
Claudia Reinert (design and production)
Jorge Naranjo (design and illustration)

Reality Check Systems (RCS) ignites on-air viewing experiences for some of the most-watched sporting, eSports and entertainment events on TV, OTT services and second screens. They partner with premiere federations and leagues, networks and social media giants, to create graphics packages and control solutions with live data integration for hundreds of hours of daily sports, news and entertainment content worldwide.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (creative director and design)
Jorge Naranjo (design and production)
Marc Aguilera (color and output management)

We teamed with local creative group Bulldog Drummond to assist in the delivery of Easton Sports’ 2005 Hockey Catalog. Our responsibilities included product photography art direction, concept development and design, multiple language layout, and print production of the 80 page catalog. The creative direction followed the client initiative; to promote the latest carbon fiber technology and its application used by Easton Hockey.

The creative includes custom illustrations, color palate development, information architecture (charts & graphs), and typographical guidelines. To close out, we provided graphics and design support for the dealer binders and trade-show booth.

 

MHC TEAM
Marc Hedges (creative director, design, and project management)
Bulldog Drummond (contract partner)
Michael Chinn (creative and design)
Jiela Rufeh (product photography)