Vektrex designs, develops, manufactures and markets advanced precision current source instruments and systems for specialized needs of LED manufacturers and the SSL marketplace.  There products include current sources, thermal control chambers, light measurement systems, LM 80 systems, LM 85 systems, software, and accessories.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Doug Hagen (contract partner and marketing director)
Claudia Reinert (design and production)
Jorge Naranjo (design and illustration)

Construction Management Software (CMS) approached us with one thing in mind— to launch its latest line of construction estimating software. We worked closely with CMS to develop a new brand essence and visual identity system. All pieces were developed to position their main product “ProEst” as the industry leader.

We created a visual platform using type and color as the main product identifier as well as developed product logos, category icons, identity & stationary system, color palates, typographical guidelines, product packaging, sales collateral, trade show graphics, advertisements, banners, and a fully-integrated website.

MHC TEAM
Marc Hedges (design, and project management)
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

We originally kicked off our relationship with PatientSafe Solutions (PSS), named one of Wall Street Journal’s Top 50 Venture Capital-Backed Companies in 2011, through a website development project in partnership local creative group Bulldog Drummond. Bulldog was responsible for the website design and we provided the website development and programming, including: interactive consultation, site wide template development, and custom programming. The website launch was a first phase milestone in the rebranding of this San Diego based company focused on patient safety.

After the website launched we re-engaged to support the product launch of PatientTouch, a handheld, pocket-sized technology that operates on Apple’s iPod touch® platform, developed by PSS. The device is designed to help hospitals ensure accurate clinical decision making, reduce preventable errors, and improve hospital compliance. Through internal reviews with PSS’s marketing department the product launch encompassed ongoing website support, email marketing campaigns, product photography, event literature, sell sheets, announcements, and tradeshow graphic support. Upon completion of the product launch we managed ongoing workflow that included creating new internal document templates for PSS’s PowerPoint presentations and Word Documents for internal usage.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Bulldog Drummond (contract partner)
Fabrizio Scippa (creative director and design)
Cody Small (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)
Paul M. Bowers (product photography)

Reality Check Systems (RCS) ignites on-air viewing experiences for some of the most-watched sporting, eSports and entertainment events on TV, OTT services and second screens. They partner with premiere federations and leagues, networks and social media giants, to create graphics packages and control solutions with live data integration for hundreds of hours of daily sports, news and entertainment content worldwide.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (creative director and design)
Jorge Naranjo (design and production)
Marc Aguilera (color and output management)

Manufacturing cast-stone furnishings is a full-time job. Add in custom design, retail customers, interior designers, contractors, and dealer requirements and you have a business that runs 24 hours a day, 365 days a year. When founder Mitchell Brean asked us to assist in the expansion of its marketing efforts, Stone Yard had just expanded its product line to include many contemporary and custom pieces.

Our job was to capture and present the new works in a way that showcased their contemporary nature and novel carving and fabrication techniques. We developed the slogan “Live Artfully” in addition to handling all art direction of product photography. We devised a modular solution for the product catalog that allowed for easy expansion and use by its designers and dealers. The imagery we shot for the catalog was later translated into a direct mail and marketing campaign.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Cody Small (design and production)
Mike Savacool (creative development – Live Artfully campaign)
Paul M. Bowers (product photography)

Urban Eats is a community oriented Gourmet Food Truck focused on Fresh Affordable Fare, delivering honest food using as many local ingredients as possible.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Michael Chinn (creative director, design, and illustration)
Steve Stadwiser (website design and development)