Construction Management Software (CMS) approached us with one thing in mind— to launch its latest line of construction estimating software. We worked closely with CMS to develop a new brand essence and visual identity system. All pieces were developed to position their main product “ProEst” as the industry leader.

We created a visual platform using type and color as the main product identifier as well as developed product logos, category icons, identity & stationary system, color palates, typographical guidelines, product packaging, sales collateral, trade show graphics, advertisements, banners, and a fully-integrated website.

Team Credit:
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

Flyboys Aeroworks are a collective of Mechanics, Artisans, Apprentices and Engineers devoted to the restoration, reconstruction and conservation of World War II period aircraft and aircraft components. They specialize in restoring aircraft destined for static displays where authenticity without airworthiness is the exhibit’s objective.

Team Credit:
Michael Chinn (creative and design)
Steve Stadwiser (website development)
David Colbert (copywriting)
Kikki Avila (digital marketing, SEO, PR)

Manufacturing cast-stone furnishings is a full-time job. Add in custom design, retail customers, interior designers, contractors, and dealer requirements and you have a business that runs 24 hours a day, 365 days a year. When founder Mitchell Brean asked us to assist in the expansion of its marketing efforts, Stone Yard had just expanded its product line to include many contemporary and custom pieces.

Our job was to capture and present the new works in a way that showcased their contemporary nature and novel carving and fabrication techniques. We developed the slogan “Live Artfully” in addition to handling all art direction of product photography. We devised a modular solution for the product catalog that allowed for easy expansion and use by its designers and dealers. The imagery we shot for the catalog was later translated into a direct mail and marketing campaign.

Team Credit:
Cody Small (design and production)
Mike Savacool (creative development – Live Artfully campaign)
Paul M. Bowers (product photography)

Research Corporation of the University of Hawaiʻi’s (RCUH) source of business is from research and training projects supported by extramural contracts and grants to University of Hawaiʻi faculty. Other projects, generally supported by federal and private funds, are task ordered to RCUH by state departments, county agencies, and national and international entities. They also protect Hawaiʻi’s environment, contribute to family and children’s healthy development, increase knowledge of climate change, educate students, and bring other benefits to Hawaiʻi.

Team Credit:
Monica Hui Hekman (design and illustration)
Jorge Naranjo (design and illustration)
Steve Stadwiser & Adam Roop (website design and development)

 

The AIGA San Diego Y Design Conference is a national-caliber design conference hosted by AIGA San Diego. The Y Conference brings together industry thinkers, innovators and change-makers for two days of creativity and collaboration.

Team Credit:
Kate McCarthy (creative, design, and production)
Erin Dewey (creative, design, and production)
Alberto Lopez (motion graphics and video)
Fernando Campos (Y20 Commemorative Video)
San Diego AIGA, Y20 Archived Website

 

Urban Eats is a community oriented Gourmet Food Truck focused on Fresh Affordable Fare, delivering honest food using as many local ingredients as possible.

Team Credit:
Michael Chinn (creative, design, and illustration)
Steve Stadwiser (website design and development)

 

 

Well-Heeled, Inc., a premium salon and spa start-up, came to us to launch its exciting new concept; a premium salon and spa for the sophisticated male. In our collaborative process, our team developed two simple but powerful brand messages: ‘It’s all in the Details’ and ‘Be a Well-Heeled Man’. It was essential to have both a clear message and visual identity to guide the multitude of materials we would develop as the salon gained momentum to open its doors. Once a brand message and value statement were crafted, we created a timeless visual experience supporting the benefits of relaxation and taking care of yourself.

The first step was to create a logo and visual identity system. Next was the development of an integrated eCommerce website showcasing spa services, grooming tips, and consumer product sales and purchases. While the space was under construction we finalized the brochures, presentation package, gift certificate, thank you card, exterior signage, and assisted with interior space planning. Our final step was to launch an e-newsletter and advertising campaign to generate local buzz for the grand opening.

Team Credit:
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and illustration)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

Total Solution Interiors reconized the need for a brand revitalization. A international company, Total Solution Interiors manages design, manufacturing and installation of custom interiors for cruise ships, yachts, luxury hotels and high-end residential properties throughout the world. The project included updating its corporate logo and creating a new identity system, internal documentation updates, and a new website that provides visitors information and a portfolio showcasing there interior design work.

The outcome, a unified identity that has helped repositioned Total Solution Interiors as a international custom interiors leader.

Team Credit:
Fabrizio Scippa (creative and design)
Cody Small (design and production)
Steve Stadwiser (website development)

Los Angeles Foundation on Aging (LAFA) came with a mission — to build a lasting brand foundation and provide a launching pad for there organization to improve the quality of life for older adults and their families within the city of Los Angeles. The mandate was clear: give visual expression to this worthy cause. Working with the Executive team and LAFA’s project coordinator who provided the market research, logistical requirements, and organization support, we laid the groundwork for a strong rebranding.

We delivered a unique typographical design for the logo and the project closed out with a visual identity system, color palette update, brand usage guidelines, and a fully-integrated website providing visitors with detailed information about the organization and online donation opportunities.

Team Credit:
Fabrizio Scippa (creative and design)
Steve Stadwiser (website development)