Construction Management Software (CMS) approached us with one thing in mind— to launch its latest line of construction estimating software. We worked closely with CMS to develop a new brand essence and visual identity system. All pieces were developed to position their main product “ProEst” as the industry leader.

We created a visual platform using type and color as the main product identifier as well as developed product logos, category icons, identity & stationary system, color palates, typographical guidelines, product packaging, sales collateral, trade show graphics, advertisements, banners, and a fully-integrated website.

MHC TEAM
Marc Hedges (design, and project management)
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

Flyboys Aeroworks are a collective of Mechanics, Artisans, Apprentices and Engineers devoted to the restoration, reconstruction and conservation of World War II period aircraft and aircraft components. They specialize in restoring aircraft destined for static displays where authenticity without airworthiness is the exhibit’s objective.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Michael Chinn (creative director and design)
Steve Stadwiser (website development)
David Colbert (copywriting)
Kikki Avila (digital marketing, SEO, PR)

Manufacturing cast-stone furnishings is a full-time job. Add in custom design, retail customers, interior designers, contractors, and dealer requirements and you have a business that runs 24 hours a day, 365 days a year. When founder Mitchell Brean asked us to assist in the expansion of its marketing efforts, Stone Yard had just expanded its product line to include many contemporary and custom pieces.

Our job was to capture and present the new works in a way that showcased their contemporary nature and novel carving and fabrication techniques. We developed the slogan “Live Artfully” in addition to handling all art direction of product photography. We devised a modular solution for the product catalog that allowed for easy expansion and use by its designers and dealers. The imagery we shot for the catalog was later translated into a direct mail and marketing campaign.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Cody Small (design and production)
Mike Savacool (creative development – Live Artfully campaign)
Paul M. Bowers (product photography)

Research Corporation of the University of Hawaiʻi’s (RCUH) source of business is from research and training projects supported by extramural contracts and grants to University of Hawaiʻi faculty. Other projects, generally supported by federal and private funds, are task ordered to RCUH by state departments, county agencies, and national and international entities. They also protect Hawaiʻi’s environment, contribute to family and children’s healthy development, increase knowledge of climate change, educate students, and bring other benefits to Hawaiʻi.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Monica Hui Hekman (design and illustration)
Jorge Naranjo (design and illustration)
Steve Stadwiser and Adam Roop (website design and development)

 

The AIGA San Diego Y Design Conference is a national-caliber design conference hosted by AIGA San Diego. The Y Conference brings together industry thinkers, innovators and change-makers for two days of creativity and collaboration.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Kate McCarthy (creative director, design, and production)
Erin Dewey (design and production)
Alberto Lopez (motion graphics)
Fernando Campos (Y20 Commemorative Video)
San Diego AIGA, Y20 Archived Website

 

Urban Eats is a community oriented Gourmet Food Truck focused on Fresh Affordable Fare, delivering honest food using as many local ingredients as possible.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Michael Chinn (creative director, design, and illustration)
Steve Stadwiser (website design and development)

 

Our introduction to Pappalecco came from a lunch recommendation. We had a wonderful lunch, enjoyed the personal service, and topped it off with an refreshing Affogotto. Pappalecco “is an Adventure Through the Truth of Italy”, Food, Culture, Art, Style… Essences of Italy.” Our relationship with Francesco and Lorenzo Bucci started after the brothers had journeyed from Pisa, landed in San Diego’s Little Italy, and made their dream a reality with their first restaurant opening.

Our first project was to design and develop its Website which included the restaurant as well as a unique section highlighting Pappalecco Travel, an exclusive offering of itinerary packages thru North, Central, and Southern Italy. This custom integration features a dynamic javascript map that gives the visitor browsing control throughout the map and the destinations. We closed out the online needs with a WordPress Blog and Enewsletter marketing solution. Working with there existing logo we finalized the brands typography usage, created taglines, and formalized the color palette. We then updated the business card design, created a promotional brochure, new menu, and store signage that included food photography. The deliverables closed with a 12 page brand usage guide. Within 14 months of our engagement and the success of the restaurant and our brand approach Pappalecco opened its second location in Hillcrest.

Team Credit:
Fabrizio Scippa (creative and design)
Cody Small (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)
Aaron Serafino (food and location photography)

 

Optimal Nutrition, Inc. (ONI) specialized in the production and delivery of customized organic meal plans, hydration technology, and organic meal replacement bars. Our goal, to create the indentity and brand foundation to launch this new company. Inspired by ONI’s result-driven approach to a balanced lifestyle, we executed an equally balanced approach to its identity. A bold graphic logo and message of ‘Fresh + Organic + Custom’ reflects a strategy designed to appeal to ONI’s athletic and health-minded clientele.

For ONI, we created a logo and identity system, color palates, typographical guidelines, product packaging, sales collateral, advertisements, coupons, vehicle wrap, and a fully-integrated custom website.

Team Credit:
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and illustration)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

Well-Heeled, Inc., a premium salon and spa start-up, came to us to launch its exciting new concept; a premium salon and spa for the sophisticated male. In our collaborative process, our team developed two simple but powerful brand messages: ‘It’s all in the Details’ and ‘Be a Well-Heeled Man’. It was essential to have both a clear message and visual identity to guide the multitude of materials we would develop as the salon gained momentum to open its doors. Once a brand message and value statement were crafted, we created a timeless visual experience supporting the benefits of relaxation and taking care of yourself.

The first step was to create a logo and visual identity system. Next was the development of an integrated eCommerce website showcasing spa services, grooming tips, and consumer product sales and purchases. While the space was under construction we finalized the brochures, presentation package, gift certificate, thank you card, exterior signage, and assisted with interior space planning. Our final step was to launch an e-newsletter and advertising campaign to generate local buzz for the grand opening.

MHC TEAM
Marc Hedges (design and project management)
Fabrizio Scippa (creative director and design)
Jorge Naranjo (design and illustration)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

Total Solution Interiors reconized the need for a brand revitalization. A international company, Total Solution Interiors manages design, manufacturing and installation of custom interiors for cruise ships, yachts, luxury hotels and high-end residential properties throughout the world. The project included updating its corporate logo and creating a new identity system, internal documentation updates, and a new website that provides visitors information and a portfolio showcasing there interior design work.

The outcome, a unified identity that has helped repositioned Total Solution Interiors as a international custom interiors leader.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (creative director and design)
Cody Small (design and production)
Steve Stadwiser (website development)