For more than 2 decades MHC has been crafting logos and building identities for clients across a variety of industries. From naming, typography exploration, illustration, color development, and execution, we deliver logos that are on target and memorable.

Some of our client logos have been showcased in industry publications including HOW Magazine, Create Magazine, Logo Lounge Books, David E. Carter’s Big Book of Logos and Global Corporate Identities, and Graphic Design USA.

StealthGearUSA™ (SGUSA) designs and manufactures premium holsters for concealed firearms carry. They craft every holster from their hand-built molds for each unique concealment demand. Proven in the field by professionals and civilians alike, their gear is also employed by military units the world over.

Stitch Marketing & Research lead by Nate Heckman, partnered with MHC to help SGUSA reimagine itself as it made the transition thru early product success. Stitch’s brand immersion workshops covered all aspects of SGUSA’s business, including brand development, production, packaging, marketing and product development. The research captured key points and areas to put focus. From this we developed the creative brief, a document that outlined the initial direction for building the new identity.

We delivered a new logo and identity package that included the tagline creation “Made Ready”. With the foundation in place we then created product labels and packaging, sub-brand logo marks, set photography guidelines, and provided graphic and marketing support for the new product and brand launch.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Nate Heckman (contract partner, brand research and workshops)
Jorge Naranjo (design and illustration)
BlackBox Productions (booth design and build)

Vektrex designs, develops, manufactures and markets advanced precision current source instruments and systems for specialized needs of LED manufacturers and the SSL marketplace.  There products include current sources, thermal control chambers, light measurement systems, LM 80 systems, LM 85 systems, software, and accessories.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Doug Hagen (contract partner and marketing director)
Claudia Reinert (design and production)
Jorge Naranjo (design and illustration)

Construction Management Software (CMS) approached us with one thing in mind— to launch its latest line of construction estimating software. We worked closely with CMS to develop a new brand essence and visual identity system. All pieces were developed to position their main product “ProEst” as the industry leader.

We created a visual platform using type and color as the main product identifier as well as developed product logos, category icons, identity & stationary system, color palates, typographical guidelines, product packaging, sales collateral, trade show graphics, advertisements, banners, and a fully-integrated website.

MHC TEAM
Marc Hedges (design, and project management)
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

Flyboys Aeroworks are a collective of Mechanics, Artisans, Apprentices and Engineers devoted to the restoration, reconstruction and conservation of World War II period aircraft and aircraft components. They specialize in restoring aircraft destined for static displays where authenticity without airworthiness is the exhibit’s objective.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Michael Chinn (creative director and design)
Steve Stadwiser (website development)
David Colbert (copywriting)
Kikki Avila (digital marketing, SEO, PR)

Reality Check Systems (RCS) ignites on-air viewing experiences for some of the most-watched sporting, eSports and entertainment events on TV, OTT services and second screens. They partner with premiere federations and leagues, networks and social media giants, to create graphics packages and control solutions with live data integration for hundreds of hours of daily sports, news and entertainment content worldwide.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (creative director and design)
Jorge Naranjo (design and production)
Marc Aguilera (color and output management)

Research Corporation of the University of Hawaiʻi’s (RCUH) source of business is from research and training projects supported by extramural contracts and grants to University of Hawaiʻi faculty. Other projects, generally supported by federal and private funds, are task ordered to RCUH by state departments, county agencies, and national and international entities. They also protect Hawaiʻi’s environment, contribute to family and children’s healthy development, increase knowledge of climate change, educate students, and bring other benefits to Hawaiʻi.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Monica Hui Hekman (design and illustration)
Jorge Naranjo (design and illustration)
Steve Stadwiser and Adam Roop (website design and development)

 

The AIGA San Diego Y Design Conference is a national-caliber design conference hosted by AIGA San Diego. The Y Conference brings together industry thinkers, innovators and change-makers for two days of creativity and collaboration.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Kate McCarthy (creative director, design, and production)
Erin Dewey (design and production)
Alberto Lopez (motion graphics)
Fernando Campos (Y20 Commemorative Video)
San Diego AIGA, Y20 Archived Website

 

Urban Eats is a community oriented Gourmet Food Truck focused on Fresh Affordable Fare, delivering honest food using as many local ingredients as possible.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Michael Chinn (creative director, design, and illustration)
Steve Stadwiser (website design and development)

 

Our introduction to Pappalecco came from a lunch recommendation. We had a wonderful lunch, enjoyed the personal service, and topped it off with an refreshing Affogotto. Pappalecco “is an Adventure Through the Truth of Italy”, Food, Culture, Art, Style… Essences of Italy.” Our relationship with Francesco and Lorenzo Bucci started after the brothers had journeyed from Pisa, landed in San Diego’s Little Italy, and made their dream a reality with their first restaurant opening.

Our first project was to design and develop its Website which included the restaurant as well as a unique section highlighting Pappalecco Travel, an exclusive offering of itinerary packages thru North, Central, and Southern Italy. This custom integration features a dynamic javascript map that gives the visitor browsing control throughout the map and the destinations. We closed out the online needs with a WordPress Blog and Enewsletter marketing solution. Working with there existing logo we finalized the brands typography usage, created taglines, and formalized the color palette. We then updated the business card design, created a promotional brochure, new menu, and store signage that included food photography. The deliverables closed with a 12 page brand usage guide. Within 14 months of our engagement and the success of the restaurant and our brand approach Pappalecco opened its second location in Hillcrest.

Team Credit:
Fabrizio Scippa (creative and design)
Cody Small (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)
Aaron Serafino (food and location photography)