Optimal Nutrition, Inc. (ONI) specialized in the production and delivery of customized organic meal plans, hydration technology, and organic meal replacement bars. Our goal, to create the indentity and brand foundation to launch this new company. Inspired by ONI’s result-driven approach to a balanced lifestyle, we executed an equally balanced approach to its identity. A bold graphic logo and message of ‘Fresh + Organic + Custom’ reflects a strategy designed to appeal to ONI’s athletic and health-minded clientele.

For ONI, we created a logo and identity system, color palates, typographical guidelines, product packaging, sales collateral, advertisements, coupons, vehicle wrap, and a fully-integrated custom website.

Team Credit:
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and illustration)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

Well-Heeled, Inc., a premium salon and spa start-up, came to us to launch its exciting new concept; a premium salon and spa for the sophisticated male. In our collaborative process, our team developed two simple but powerful brand messages: ‘It’s all in the Details’ and ‘Be a Well-Heeled Man’. It was essential to have both a clear message and visual identity to guide the multitude of materials we would develop as the salon gained momentum to open its doors. Once a brand message and value statement were crafted, we created a timeless visual experience supporting the benefits of relaxation and taking care of yourself.

The first step was to create a logo and visual identity system. Next was the development of an integrated eCommerce website showcasing spa services, grooming tips, and consumer product sales and purchases. While the space was under construction we finalized the brochures, presentation package, gift certificate, thank you card, exterior signage, and assisted with interior space planning. Our final step was to launch an e-newsletter and advertising campaign to generate local buzz for the grand opening.

MHC TEAM
Marc Hedges (design and project management)
Fabrizio Scippa (creative director and design)
Jorge Naranjo (design and illustration)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)

Total Solution Interiors reconized the need for a brand revitalization. A international company, Total Solution Interiors manages design, manufacturing and installation of custom interiors for cruise ships, yachts, luxury hotels and high-end residential properties throughout the world. The project included updating its corporate logo and creating a new identity system, internal documentation updates, and a new website that provides visitors information and a portfolio showcasing there interior design work.

The outcome, a unified identity that has helped repositioned Total Solution Interiors as a international custom interiors leader.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (creative director and design)
Cody Small (design and production)
Steve Stadwiser (website development)

Los Angeles Foundation on Aging (LAFA) came with a mission — to build a lasting brand foundation and provide a launching pad for there organization to improve the quality of life for older adults and their families within the city of Los Angeles. The mandate was clear: give visual expression to this worthy cause. Working with the Executive team and LAFA’s project coordinator who provided the market research, logistical requirements, and organization support, we laid the groundwork for a strong rebranding.

We delivered a unique typographical design for the logo and the project closed out with a visual identity system, color palette update, brand usage guidelines, and a fully-integrated website providing visitors with detailed information about the organization and online donation opportunities.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (creative direction and design)
Steve Stadwiser (website development)