Over the past decade we’ve had the pleasure of working with Neyenesch Printers on a number of projects (theirs and ours). Founded in 1899 and still family owned and operated, Neyenesch Printers asked for our help as they transitioned operations due to COVID-19.

As a qualified ‘essential business’ Neyenesch Printers understood the challenging times ahead and the importance of remaining open and providing needed services all while ensuring a safe working environment for their employees. As we settled into the moment, Steve Burke, VP of Marketing, wanted to give back to the community and their customers in a meaningful way.  Steve connected with Yomar Augusto, a local artist, to create a poster that had meaning and value to be given as a gift.

Love Your City Campaign (#LoveYourSD)

Marc Hedges Creative helped develop the initial communication sent to all Neyenesch Printers’ clients and distribution partners, which outlined the Covid-19 safety protocols that the printer was following to protect their employees, supply chain, and customers.

Once the campaign was envisioned, the momentum was fast and furious with 13 days to concept ideations, content creation, creative development, and collaboration with Yomar to create a set of 3 limited-edition posters, followed by the launch of a 30 day social media outreach campaign entitled #loveyourcity.

As we all quarantined at home, the ‘Love Your City’ campaign aimed to spread positivity and remind people of the larger community that they belong to. Neyenesch Printers, doing what they do best—delivering high-quality printing, gave away over 300 sets of posters and encouraged donations to support the San Diego Food Bank.

Steve Burke said “We got people to dream about all of the things they miss and can’t wait to explore once San Diego re-opens”. With continued commitment and perseverance, Neyenesch Printers continues to operate and are open for business.

CAMPAIGN HIGHLIGHTS
In the 32 days that the campaign ran, Neyenesch Printers went from 584 users on the website to a total of 1,359 users, which is an increase in traffic of over 132%.

Website
• 1,314 new visitors
• 199 returning visitors
• 391 visitors from email initiatives
• 227 visits from social media

Instagram
• 1,230 likes
• 62 new followers
• 11,380 accounts reached
• 75 comments
• 11.57% avg engagement rate
• 846 main feed video views
• 513 profile visits
• 11 saves
• 85 website taps

Story Analytics
• Over 2,000 additional impressions
• Over 65 additional interactions
(profile visits, website clicks, and replies)

MHC TEAM
Marc Hedges (creative director, design, and project management)
Yomar Augusto (contributing artist)
Angela & Cris Noble (website landing page development)
Jana Dennison (content development and implementation)

Flyboys Aeroworks are a collective of Mechanics, Artisans, Apprentices and Engineers devoted to the restoration, reconstruction and conservation of World War II period aircraft and aircraft components. They specialize in restoring aircraft destined for static displays where authenticity without airworthiness is the exhibit’s objective.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Michael Chinn (creative director and design)
Steve Stadwiser (website development)
David Colbert (copywriting)
Kikki Avila (digital marketing, SEO, PR)

We originally kicked off our relationship with PatientSafe Solutions (PSS), named one of Wall Street Journal’s Top 50 Venture Capital-Backed Companies in 2011, through a website development project in partnership local creative group Bulldog Drummond. Bulldog was responsible for the website design and we provided the website development and programming, including: interactive consultation, site wide template development, and custom programming. The website launch was a first phase milestone in the rebranding of this San Diego based company focused on patient safety.

After the website launched we re-engaged to support the product launch of PatientTouch, a handheld, pocket-sized technology that operates on Apple’s iPod touch® platform, developed by PSS. The device is designed to help hospitals ensure accurate clinical decision making, reduce preventable errors, and improve hospital compliance. Through internal reviews with PSS’s marketing department the product launch encompassed ongoing website support, email marketing campaigns, product photography, event literature, sell sheets, announcements, and tradeshow graphic support. Upon completion of the product launch we managed ongoing workflow that included creating new internal document templates for PSS’s PowerPoint presentations and Word Documents for internal usage.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Bulldog Drummond (contract partner)
Fabrizio Scippa (creative director and design)
Cody Small (design and production)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)
Paul M. Bowers (product photography)

Manufacturing cast-stone furnishings is a full-time job. Add in custom design, retail customers, interior designers, contractors, and dealer requirements and you have a business that runs 24 hours a day, 365 days a year. When founder Mitchell Brean asked us to assist in the expansion of its marketing efforts, Stone Yard had just expanded its product line to include many contemporary and custom pieces.

Our job was to capture and present the new works in a way that showcased their contemporary nature and novel carving and fabrication techniques. We developed the slogan “Live Artfully” in addition to handling all art direction of product photography. We devised a modular solution for the product catalog that allowed for easy expansion and use by its designers and dealers. The imagery we shot for the catalog was later translated into a direct mail and marketing campaign.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Cody Small (design and production)
Mike Savacool (creative development – Live Artfully campaign)
Paul M. Bowers (product photography)

American Metal Filter Company (AMFCo)— a manufacturer with more than 30 years experience making washable metal, air, and grease filters— was being challenged to remain competitive in an ever-changing global market. Tapping into AMFCo’s rich history and heritage as a veteran owned and operated business, AMFCo was rebranded under a new banner. By internal interviews and analyzing competitive research we helped AMFCo define its mission, vision, and values. The new identity system featured a illustrated bald eagle, representing and reinforcing the quality craftsmanship and high level of customer service provided. Re-organization of the product specifications and marketing materials were critical to delivering products to its retail customers, contractors and dealers.

The rebrand included a logo and identity system, color and typographical guidelines, product photography, copy writing, advertisement campaign, presentation material including a custom folder, product data and sales collateral, and a direct mail package that included a sample filter, T-shirt, and introduction to the company’s new position.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Terry Parish (creative director and design)
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and illustration)
Paul M. Bowers (product and location photography)

Optimal Nutrition, Inc. (ONI) specialized in the production and delivery of customized organic meal plans, hydration technology, and organic meal replacement bars. Our goal, to create the indentity and brand foundation to launch this new company. Inspired by ONI’s result-driven approach to a balanced lifestyle, we executed an equally balanced approach to its identity. A bold graphic logo and message of ‘Fresh + Organic + Custom’ reflects a strategy designed to appeal to ONI’s athletic and health-minded clientele.

For ONI, we created a logo and identity system, color palates, typographical guidelines, product packaging, sales collateral, advertisements, coupons, vehicle wrap, and a fully-integrated custom website.

Team Credit:
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and illustration)
Steve Stadwiser (website development)
Marc Aguilera (color and output management)