Work Provided: Direct Mail
Over the past decade we’ve had the pleasure of working with Neyenesch Printers on a number of projects (theirs and ours). Founded in 1899 and still family owned and operated, Neyenesch Printers asked for our help as they transitioned operations due to COVID-19.
As a qualified ‘essential business’ Neyenesch Printers understood the challenging times ahead and the importance of remaining open and providing needed services all while ensuring a safe working environment for their employees. As we settled into the moment, Steve Burke, VP of Marketing, wanted to give back to the community and their customers in a meaningful way. Steve connected with Yomar Augusto, a local artist, to create a poster that had meaning and value to be given as a gift.
Love Your City Campaign (#LoveYourSD)
Marc Hedges Creative helped develop the initial communication sent to all Neyenesch Printers’ clients and distribution partners, which outlined the Covid-19 safety protocols that the printer was following to protect their employees, supply chain, and customers.
Once the campaign was envisioned, the momentum was fast and furious with 13 days to concept ideations, content creation, creative development, and collaboration with Yomar to create a set of 3 limited-edition posters, followed by the launch of a 30 day social media outreach campaign entitled #loveyourcity.
As we all quarantined at home, the ‘Love Your City’ campaign aimed to spread positivity and remind people of the larger community that they belong to. Neyenesch Printers, doing what they do best—delivering high-quality printing, gave away over 300 sets of posters and encouraged donations to support the San Diego Food Bank.
Steve Burke said “We got people to dream about all of the things they miss and can’t wait to explore once San Diego re-opens”. With continued commitment and perseverance, Neyenesch Printers continues to operate and are open for business.
In the 32 days that the campaign ran, Neyenesch Printers went from 584 users on the website to a total of 1,359 users, which is an increase in traffic of over 132%.
• 1,314 new visitors
• 199 returning visitors
• 391 visitors from email initiatives
• 227 visits from social media
• 1,230 likes
• 62 new followers
• 11,380 accounts reached
• 75 comments
• 11.57% avg engagement rate
• 846 main feed video views
• 513 profile visits
• 11 saves
• 85 website taps
• Over 2,000 additional impressions
• Over 65 additional interactions
(profile visits, website clicks, and replies)
Marc Hedges (creative director, design, and project management)
Yomar Augusto (contributing artist)
Angela & Cris Noble (website landing page development)
Jana Dennison (content development and implementation)