For more than 2 decades MHC has been crafting logos and building identities for clients across a variety of industries. From naming, typography exploration, illustration, color development, and execution, we deliver logos that are on target and memorable.

Some of our client logos have been showcased in industry publications including HOW Magazine, Create Magazine, Logo Lounge Books, David E. Carter’s Big Book of Logos and Global Corporate Identities, and Graphic Design USA.

Vektrex designs, develops, manufactures and markets advanced precision current source instruments and systems for specialized needs of LED manufacturers and the SSL marketplace.  There products include current sources, thermal control chambers, light measurement systems, LM 80 systems, LM 85 systems, software, and accessories.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Doug Hagen (contract partner and marketing director)
Claudia Reinert (design and production)
Jorge Naranjo (design and illustration)

Flyboys Aeroworks are a collective of Mechanics, Artisans, Apprentices and Engineers devoted to the restoration, reconstruction and conservation of World War II period aircraft and aircraft components. They specialize in restoring aircraft destined for static displays where authenticity without airworthiness is the exhibit’s objective.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Michael Chinn (creative director and design)
Steve Stadwiser (website development)
David Colbert (copywriting)
Kikki Avila (digital marketing, SEO, PR)

Manufacturing cast-stone furnishings is a full-time job. Add in custom design, retail customers, interior designers, contractors, and dealer requirements and you have a business that runs 24 hours a day, 365 days a year. When founder Mitchell Brean asked us to assist in the expansion of its marketing efforts, Stone Yard had just expanded its product line to include many contemporary and custom pieces.

Our job was to capture and present the new works in a way that showcased their contemporary nature and novel carving and fabrication techniques. We developed the slogan “Live Artfully” in addition to handling all art direction of product photography. We devised a modular solution for the product catalog that allowed for easy expansion and use by its designers and dealers. The imagery we shot for the catalog was later translated into a direct mail and marketing campaign.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Cody Small (design and production)
Mike Savacool (creative development – Live Artfully campaign)
Paul M. Bowers (product photography)

American Metal Filter Company (AMFCo)— a manufacturer with more than 30 years experience making washable metal, air, and grease filters— was being challenged to remain competitive in an ever-changing global market. Tapping into AMFCo’s rich history and heritage as a veteran owned and operated business, AMFCo was rebranded under a new banner. By internal interviews and analyzing competitive research we helped AMFCo define its mission, vision, and values. The new identity system featured a illustrated bald eagle, representing and reinforcing the quality craftsmanship and high level of customer service provided. Re-organization of the product specifications and marketing materials were critical to delivering products to its retail customers, contractors and dealers.

The rebrand included a logo and identity system, color and typographical guidelines, product photography, copy writing, advertisement campaign, presentation material including a custom folder, product data and sales collateral, and a direct mail package that included a sample filter, T-shirt, and introduction to the company’s new position.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Terry Parish (creative director and design)
Fabrizio Scippa (creative and design)
Jorge Naranjo (design and illustration)
Paul M. Bowers (product and location photography)

Cleantech San Diego is a member-based trade organization that positions the greater San Diego region, including Imperial County, as a global leader in the cleantech economy. As a nonprofit organization, Cleantech San Diego is uniquely suited to support the industry by fostering collaborations across the private-public-academic landscape, leading advocacy efforts to promote cleantech priorities, and encouraging investment in the San Diego region.

MHC TEAM
Marc Hedges (creative director, design, and project management)
James Bowman (concept development)

Founded in 1980, Voices for Children, a private, nonprofit organization, has recruited, trained, and supervised thousands of Court Appointed Special Advocates (CASAs) who advocate for the rights and well-being of abused, abandoned, or neglected children who pass through foster care in San Diego County and (since 2015) in Riverside County.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (design and production)
Claudia Reinert  (design and production)

Research Corporation of the University of Hawaiʻi’s (RCUH) source of business is from research and training projects supported by extramural contracts and grants to University of Hawaiʻi faculty. Other projects, generally supported by federal and private funds, are task ordered to RCUH by state departments, county agencies, and national and international entities. They also protect Hawaiʻi’s environment, contribute to family and children’s healthy development, increase knowledge of climate change, educate students, and bring other benefits to Hawaiʻi.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Monica Hui Hekman (design and illustration)
Jorge Naranjo (design and illustration)
Steve Stadwiser and Adam Roop (website design and development)

 

The AIGA San Diego Y Design Conference is a national-caliber design conference hosted by AIGA San Diego. The Y Conference brings together industry thinkers, innovators and change-makers for two days of creativity and collaboration.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Kate McCarthy (creative director, design, and production)
Erin Dewey (design and production)
Alberto Lopez (motion graphics)
Fernando Campos (Y20 Commemorative Video)
San Diego AIGA, Y20 Archived Website

 

SDX (formerly San Diego Ad Club) is committed to advancing the marketing and advertising community by creating an environment that allows the influential groups of the industry – agencies, brands, publishers and start-ups – to intersect with what’s next. They leverage the collective strength of the industry along with the innovative entrepreneur community to make San Diego one of the best places for marketing and advertising in the nation.

MHC TEAM
Marc Hedges (design and project management)
Fabrizio Scippa (creative director and design)
Cody Small (design and production)