For more than 2 decades MHC has been crafting logos and building identities for clients across a variety of industries. From naming, typography exploration, illustration, color development, and execution, we deliver logos that are on target and memorable.

Some of our client logos have been showcased in industry publications including HOW Magazine, Create Magazine, Logo Lounge Books, David E. Carter’s Big Book of Logos and Global Corporate Identities, and Graphic Design USA.

The Landscape Company, is a full service landscape design/build & pool demolition company servicing San Diego and the SoCal region. They bring together the best designers, irrigation and lighting specialists, hardscape and softscape experts and manage teams to seamlessly and beautifully bring any vision to life.

We created and launched the brand identity for The Landscape Company. We developed a sophisticated identity, illustrated in a bold approachable style that includes unique landscape vignettes used as key identifiers within the collateral. Along with the new identity we created a fully-integrated website that provides company information, work samples and testimonials, and connectivity to the company’s CRM platform (ZoHo). Integration support tools include sales and lead generation tracking. We closed with a strategic marketing plan that included launching its social media outreach and a contract partner recruitment program.

MHC TEAM
Marc Hedges (creative direction, design, and project management)
Doug Hagen (marketing director)
Jorge Naranjo (design and illustration)
Fabrizio Scippa (website development, SquareSpace)
David Colbert and Dan Maley (copywriting)
Cynthia Cota (content/social media development)

StealthGearUSA™ (SGUSA) designs and manufactures premium holsters for concealed firearms carry. They craft every holster from their hand-built molds for each unique concealment demand. Proven in the field by professionals and civilians alike, their gear is also employed by military units the world over.

Stitch Marketing & Research lead by Nate Heckman, partnered with MHC to help SGUSA reimagine itself as it made the transition thru early product success. Stitch’s brand immersion workshops covered all aspects of SGUSA’s business, including brand development, production, packaging, marketing and product development. The research captured key points and areas to put focus. From this we developed the creative brief, a document that outlined the initial direction for building the new identity.

We delivered a new logo and identity package that included the tagline creation “Made Ready”. With the foundation in place we then created product labels and packaging, sub-brand logo marks, set photography guidelines, and provided graphic and marketing support for the new product and brand launch.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Nate Heckman (contract partner, brand research and workshops)
Jorge Naranjo (design and illustration)
BlackBox Productions (booth design and build)

Urban Eats is a community oriented Gourmet Food Truck focused on Fresh Affordable Fare, delivering honest food using as many local ingredients as possible.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Michael Chinn (creative director, design, and illustration)
Steve Stadwiser (website design and development)

 

Flyboys Aeroworks are a collective of Mechanics, Artisans, Apprentices and Engineers devoted to the restoration, reconstruction and conservation of World War II period aircraft and aircraft components. They specialize in restoring aircraft destined for static displays where authenticity without airworthiness is the exhibit’s objective.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Michael Chinn (creative director and design)
Steve Stadwiser (website development)
David Colbert (copywriting)
Kikki Avila (digital marketing, SEO, PR)

Despite a strong local presence, when the Museum of Photographic Arts (MoPA) reached out for help it suffered from a strong visual disconnect in its overall image. The inconsistency in MoPA’s image reflected negatively in the organization’s attempt to gain recognition and growth through membership, sales and marketing, and donation channels. The solution for MoPA was built on the organization’s reputation for presenting the full spectrum of the photographic medium.

To mark the first phase of MoPA’s new image development, we kicked off with the exhibition, ‘Picturing Eden.’ The goal, conceived and executed a comprehensive visual program including the exhibition announcement, environmental and wayfinding graphics, and a new MoPA membership brochure. Visual highlights include updating the original MoPA logo and typographical refinement, cross media color matching, and standardizing usage to support brand recognition. The exhibition was a great success and launched the next series of marketing initiatives which included templateing of the exhibition announcements for internal usage and design consultation for its website. We also provide the creative for the invitation and regeistration to MoPA’s Academy Awards Gala, a Oscar Night America event.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (creative director and design)
Jorge Naranjo (design and production)
Marc Aguilera (color and output management)

 

Founded in 1980, Voices for Children, a private, nonprofit organization, has recruited, trained, and supervised thousands of Court Appointed Special Advocates (CASAs) who advocate for the rights and well-being of abused, abandoned, or neglected children who pass through foster care in San Diego County and (since 2015) in Riverside County.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (design and production)
Claudia Reinert  (design and production)

Manufacturing cast-stone furnishings is a full-time job. Add in custom design, retail customers, interior designers, contractors, and dealer requirements and you have a business that runs 24 hours a day, 365 days a year. When founder Mitchell Brean asked us to assist in the expansion of its marketing efforts, Stone Yard had just expanded its product line to include many contemporary and custom pieces.

Our job was to capture and present the new works in a way that showcased their contemporary nature and novel carving and fabrication techniques. We developed the slogan “Live Artfully” in addition to handling all art direction of product photography. We devised a modular solution for the product catalog that allowed for easy expansion and use by its designers and dealers. The imagery we shot for the catalog was later translated into a direct mail and marketing campaign.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Cody Small (design and production)
Mike Savacool (creative development – Live Artfully campaign)
Paul M. Bowers (product photography)

The AIGA San Diego Y Design Conference is a national-caliber design conference hosted by AIGA San Diego. The Y Conference brings together industry thinkers, innovators and change-makers for two days of creativity and collaboration.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Kate McCarthy (creative director, design, and production)
Erin Dewey (design and production)
Alberto Lopez (motion graphics)
Fernando Campos (Y20 Commemorative Video)
San Diego AIGA, Y20 Archived Website

 

Cleantech San Diego is a member-based trade organization that positions the greater San Diego region, including Imperial County, as a global leader in the cleantech economy. As a nonprofit organization, Cleantech San Diego is uniquely suited to support the industry by fostering collaborations across the private-public-academic landscape, leading advocacy efforts to promote cleantech priorities, and encouraging investment in the San Diego region.

MHC TEAM
Marc Hedges (creative director, design, and project management)
James Bowman (concept development)