The AIGA San Diego Y Design Conference is a national-caliber design conference hosted by AIGA San Diego. The Y Conference brings together industry thinkers, innovators and change-makers for two days of creativity and collaboration.

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Los Angeles Foundation on Aging (LAFA) came with a mission — to build a lasting brand foundation and provide a launching pad for there organization to improve the quality of life for older adults and their families within the city of Los Angeles. The mandate was clear: give visual expression to this worthy cause. Working with the Executive team and LAFA’s project coordinator who provided the market research, logistical requirements, and organization support, we laid the groundwork for a strong rebranding.

We delivered a unique typographical design for the logo and the project closed out with a visual identity system, color palette update, brand usage guidelines, and a fully-integrated website providing visitors with detailed information about the organization and online donation opportunities.

MHC TEAM
Marc Hedges (creative director, design, and project management)
Fabrizio Scippa (art direction and design)
Steve Stadwiser (website development)

Cleantech San Diego is a member-based trade organization that positions the greater San Diego region, including Imperial County, as a global leader in the cleantech economy. As a nonprofit organization, Cleantech San Diego is uniquely suited to support the industry by fostering collaborations across the private-public-academic landscape, leading advocacy efforts to promote cleantech priorities, and encouraging investment in the San Diego region.

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We originally kicked off our relationship with PatientSafe Solutions (PSS), named one of Wall Street Journal’s Top 50 Venture Capital-Backed Companies in 2011, through a website development project in partnership local creative group Bulldog Drummond. Bulldog was responsible for the website design and we provided the website development and programming, including: interactive consultation, site wide template development, and custom programming. The website launch was a first phase milestone in the rebranding of this San Diego based company focused on patient safety.

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Research Corporation of the University of Hawaiʻi’s (RCUH) source of business is from research and training projects supported by extramural contracts and grants to University of Hawaiʻi faculty. Other projects, generally supported by federal and private funds, are task ordered to RCUH by state departments, county agencies, and national and international entities. They also protect Hawaiʻi’s environment, contribute to family and children’s healthy development, increase knowledge of climate change, educate students, and bring other benefits to Hawaiʻi.

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American Metal Filter Company (AMFCo)— a manufacturer with more than 30 years experience making washable metal, air, and grease filters— was being challenged to remain competitive in an ever-changing global market. Tapping into AMFCo’s rich history and heritage as a veteran owned and operated business, AMFCo was rebranded under a new banner. By internal interviews and analyzing competitive research we helped AMFCo define its mission, vision, and values. The new identity system featured a illustrated bald eagle, representing and reinforcing the quality craftsmanship and high level of customer service provided. Re-organization of the product specifications and marketing materials were critical to delivering products to its retail customers, contractors and dealers.

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Urban Eats is a community oriented Gourmet Food Truck focused on Fresh Affordable Fare, delivering honest food using as many local ingredients as possible.

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